I worked with LaBella Associates on a commercial interior photo shoot at the Rochester Riverside Convention Center in Rochester, NY. The project shoot consisted of photographing new escalators and stairs inside the convention center. Initially I was concerned with being able to make the improvements stand out; however, through the use of creative angles and detail shots, I was able to create perspective with leading lines and draw the viewer through the photos. LaBella utilized my photographs on their company website and in various forms of media to market their services.